VisualGPS: The latest creative trends

Stay ahead of visual creative trends with our latest reporting. Backed by data, these stories contain actionable insights that will elevate your campaigns and content, driving meaningful impact with today's consumers. Check back often as our ongoing research uncovers how sentiment and customer expectations shift over time—evolving the imagery that connects with your audience.

The latest

Boxer in red corner preparing before fight
Women in Boxing: Bangkok, Thailand › Representing real female boxers in Bangkok, Thailand in a shoot organised by creator Whitebalance.Space and his team.
Afternoon relaxation and refreshment at Edge of the World
Saudi Arabia: A New Visual Language › Saudi Arabia is rapidly reinventing itself, guided by Saudi Vision 2030, and Getty Images is there to capture this shift. This transformation isn’t just happening on the ground. It’s being shaped through visuals to reframe its identity for the world.
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Kitchen to Table: Food and Community › A video shoot by Lighthouse Films that captures the day to day of a restaurant, from the kitchen to the table.
Texture of a lemon slice extremely close-up
Active Ingredients: Macro Expressions of Beauty › Beauty brands exist in a busy marketplace and zooming into the ingredients found in their products can help them stand out in ways consumers prefer!
Business people working in shared office space
Atlanta Create Event Highlights › The modern workplace has evolved since the pandemic and we need to see a more authentic workforce brainstorming in communal areas, socializing while at work, and engaging in hybrid work. Exclusive Getty Images creators received in-person support from our Creative team to produce high-quality video that reflects these shifts in business, with a bit of flavor from the Southern United States.
A father helps get his baby son dressed putting on his hat
Repicturing UK Families › In the UK, family life is changing; multigenerational homes and diverse family units are becoming more typical.
See more creative trends
Battery city
Energy: Powering Change › Sep 30, 2025 Energy isn’t just about powering our lives—it’s about safeguarding our environment and our health. So how can energy brands use the power of visual storytelling to connect deeper with today’s consumers?
Energy
EMEA
Artificial Intelligence
Contactless Payment by Arab Customer in Dubai Café
Content Spotlight
UAE Spotlight on Finance Visuals › Sep 30, 2025 The UAE is moving towards a fully cashless future, which presents new possibilities for brands to show these changes in visuals in a way that is authentic, relatable and human.
Content Spotlight
Video
Young woman discussing project with colleagues in office
Visualising the Next Wave of Black Leaders › Sep 29, 2025 There is an opportunity for brands to visualise Black British leadership while recognising the history that defines culture.
United Kingdom
Diversity, Equity and Inclusion
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VisualGPS in the News

In focus? The new brand playbook for AI-powered imagery
The Drum: In focus? The new brand playbook for AI-powered imagery ›

Still wondering how AI‑generated visuals can work for your brand? This article delves into how businesses are navigating the rise of AI‑powered imagery to meet evolving consumer expectations. Backed by insights from Getty Images’ VisualGPS research, it offers a fresh perspective on when and how AI‑generated visuals can enhance your storytelling—or fall short. Featuring expert insights from Dr. Rebecca Swift, SVP of Creative, it’s a must‑read for anyone looking to innovate their brand’s approach to visual content.

Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes
Forbes: Getty Images Data Emphasizes Equitable Portrayals Of Female Athletes ›

The rising visibility of female athletes and the global interest in women’s sports are reshaping visual storytelling. Informed by Getty Images’ VisualGPS research, this article explores how the power of social media has amplified the demand for authenticity and inclusivity in sports imagery. Are audiences and athletes themselves pushing for more equitable visuals? The answer is a resounding YES. Learn how Getty Images is helping brands and organizations craft authentic narratives that resonate with today’s consumers in this piece featuring insights from Jacqueline Bourke, Senior Director of Creative at Getty Images.

From TikTok to TV: Inside Australia’s Paralympics push in Paris
Forbes Australia: From TikTok to TV: Inside Australia’s Paralympics push in Paris ›

Did you know 69% of younger Australians are calling for equal media coverage of disabled athletes? This compelling stat from Getty Images’ VisualGPS research, highlights a powerful cultural shift in support of the Paralympic movement. Kate Rourke, Getty Images’ Director of Creative for APAC, shares how brands can use these insights to create more inclusive and impactful content that authentically represents disability—not just during the Paralympics, but across all media platforms. From TikTok trends to TV campaigns, discover how this movement is shaping the future of sports storytelling.