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What are stock photos?
When purchasing stock photos through a stock photo company, users pay a fee to buy the legal rights and use the selected stock images or videos. The fee pays both the artist that originally took the photo or video footage, and the website or agency that manages the sales of photos to customers.
Why do people use stock images?
- Saving time
- Saving money
- Ability to edit a stock photo to fit your specific project needs
For companies and brands that do not have the means or budget to hire a professional photographer for a custom photoshoot, stock photography provides an alternate solution for sourcing high‑quality photos.
Stock photos can be used for marketing and advertising, personal projects, commercial and for‑profit projects, and on blogs and websites. The wide variety of uses and instant turnaround time make stock photography a common choice for independent graphic designers and businesses alike. Simply download the selected image in seconds, and you are ready to go!
What’s the difference between a stock image and a regular photo?
Many designers and brands choose to use stock photos from stock content marketplaces because of the systems that are already in place to ensure proper licensing and permissions for every image in their stock library.
Other benefits of using a stock image over a regular photo include:
- The ability to edit the photo to suit your brand needs without needing additional permission from the photographer or creator.
- Stock images are reviewed for technical quality standards regarding exposure, colors, image noise, and composition before being listed in the image library.
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