Premium Access Live
Navigating Intellectual Property and Usage Rights
April 17, 2025, 12pm ET
Understanding the key concepts of copyright, licensing, and ethical considerations is critical for creative professionals to protect their brands from costly legal and reputational risks. Join us as our Rights & Clearance experts unpack the complexities of intellectual property rights in today's rapidly evolving creative landscape and discover how AI‑generated content is transforming copyright and its implications for brands, creators, and the Getty Images collection. In this episode, of The Download, our team covers:
- The basics of copyright law, licensing, and intellectual property
- The evolving landscape of AI‑generated content and copyright
- Tips on avoiding legal and brand risks when creating content for commercial use
- Plus, Live Q&A!
Register now
Unable to submit form at this time.
Thank you for your submission
Host and presenters
Host: Jennifer Kelly
Customer Success Manager
Heather Cameron
Director, Legal Risk Mitigation
Patty Lok
Manager, Rights & Clearance
More like this...
Episode 31
The Download
<WHM> Crafting Powerful Visual Stories with Archival Imagery
Celebrate Women’s History Month and dig into the Getty Images archives to explore how historical visuals can shape perspectives, inspire change, and elevate brand storytelling. With special guest Kathrine Switzer, the first woman to officially compete in the Boston Marathon, we’ll show you how iconic images—like those of her groundbreaking 1967 run—can bring powerful stories to life and connect brands with audiences in meaningful ways.
Episode 30
The Download
VGPS: Top Creative Trends We're Tracking for 2025
Join our visual experts as we explore the global and regional creative trends that will shape marketing and visual communications in 2025—and how to use our VisualGPS data‑backed insights to drive impactful decisions and connect with today’s consumers.
The Download Presents
The Download
The New Visual Codes of Health
Technological advances, increasing emphasis on wellness, health equity, and patient advocacy despite distrust are reshaping consumer attitudes and expectations. As a result, consumers are demanding that brands truly reflect today’s health and wellness journeys, both in and out of clinical settings. Brands that lead the way will use data to offer more authentic, emotional, and innovative representation.