An illustration of Mito Mashiro, a character of the Tayutama

JAPAN - OCTOBER 16: An illustration of Mito Mashiro, a character of the Tayutama video game, decorates the hood of an Audi TT Roadster owned by Masaya Taniguchi, in Tokyo, Japan, on Monday, Oct. 13, 2008. Taniguchi is an otaku, a Japanese geek in a fraternity of self-proclaimed geeks that includes Prime Minister Taro Aso and Danny Choo, son of celebrity shoe designer Jimmy Choo, who build their lives around a cartoon, comic book and animation world of fashion, video games and electronic arts. (Photo by Makiko Kitamura/Bloomberg via Getty Images)